Robust promote for Unattainable Meals, as plant-based hen nuggets fall foul of import legal guidelines

Unattainable Meals’ plant-based hen nuggets, as proven on the corporate’s web site.Credit score:Unattainable Meals web site

Unattainable Meals started promoting plant-based hen nuggets in November 2022 and markets the product as containing 65 per cent much less saturated fats than nuggets created from hen. The nuggets had been bought by way of Woolworths till late final week, when the grocery store big took the initiative to tug the product though no recall had been issued.

“We’re in touch with the provider, however we’ve got moved to withdraw the product from sale whereas we obtain extra details about the import ban from the related authorities,” a Woolworths spokesperson mentioned.

Thomas King, the founder and govt director of other proteins think-tank Meals Frontier, mentioned the blocked cargo was probably the results of differing meals codes between Australia and the US, and didn’t consider customers want really feel fearful.

“These issues are quite common, they present up usually throughout all meals sorts,” he mentioned. “It’s an indication that Australia’s wonderful meals regulatory programs are working.”

King additionally pointed to the water-soluble nature of calcium pantothenate, which our our bodies will naturally expel if we eat an extra quantity of it.

“This seems to be a technical regulatory breach, fairly than a meals security subject. And there may be appreciable distinction between these two issues,” he mentioned.


Meals Frontier has reached out to Unattainable Meals relating to the blocked cargo. State authorities haven’t issued a recall for Unattainable Meals’ plant-based hen nugget product.

The Meals Requirements ANZ code may be amended by way of functions filed to after which authorized by the authority.

There are over 300 plant-based meat different objects bought on Australian grocery store cabinets in the present day, representing a big improve from 5 years in the past. Roughly two-thirds of those are made and produced in Australia because the native plant-based sector develops.

Burger chains like Hungry Jacks, Grill’d and Betty’s Burgers provide plant-based choices in a bid to supply customers extra selection.

Nationwide science company CSIRO has put collectively a nationwide plan to advance Australia’s protein manufacturing, together with creating the plant-based product sector, amid predictions that the world may have 2 billion extra mouths to feed by 2050.

Unattainable Meals didn’t reply to requests for remark earlier than deadline.

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