Media execs in billion-dollar pitch for AFL rights

The AFL is on the verge of securing a brand new multi-billion greenback deal to broadcast matches throughout Australia, however will pit its potential broadcast companions in opposition to each other for the final time on Monday in an effort to maximise money for the code.

Media corporations 9 Leisure Co, Paramount, Seven West Media and Foxtel will current to the AFL’s prime executives in what business sources are describing as a silent public sale designed to maintain stress on the present broadcast companions and generate extra money than the $946 million being paid to the game over the following two years.

The AFL is getting ready to a brand new multi-billion greenback deal.Credit score:Quinn Rooney/Getty Photographs

The media sources, who spoke on the situation of anonymity as a result of negotiations are industrial in confidence, mentioned the AFL organised the back-to-back conferences for this Monday regardless of the phrases of a brand new settlement being all however signed with Seven and Foxtel. They’re asking every broadcaster for his or her greatest and ultimate bids and a deal might be signed earlier than the top of the week.

Some executives consider the transfer is a approach to maximise money from the incumbents, whereas others have recommended the talks are ongoing as a result of a deal may nonetheless land with 9, the proprietor of this masthead, and its streaming service Stan.

9, Paramount, Seven, Foxtel and the AFL declined to remark.

No matter consequence, the AFL may obtain as much as $50 million every year greater than its present deal, which might deliver a five-year settlement to $2.6 billion. The AFL’s final long-term deal was $2.5 billion and ran for six years. The present deal runs from 2022 to 2024 and is costing the broadcasters $946 million in money and contra (free promoting).

AFL chairman Richard Goyder and CEO Gillon McLachlan have been noticed subsequent to Seven West Media’s billionaire chairman Kerry Stokes on the match between the Fremantle Dockers and the Western Bulldogs on Saturday evening, which made some business executives consider the deal is all however performed. Different media and AFL sources mentioned the sporting physique wouldn’t host the conferences on Monday if that was the case.

Seven and Foxtel have been at loggerheads for months over key components of a future association, together with the variety of dwell matches on free-to-air. The AFL was contemplating delaying two free-to-air matches every week by as much as two hours in interstate markets to present Foxtel extra exclusivity for its streaming service Kayo Sports activities.

Media sources mentioned these considerations are actually resolved. A brand new deal will result in AFL video games in NSW and Queensland proven dwell solely on Foxtel and on a delay of as much as two hours on Channel Seven below the phrases which were agreed. There can be no modifications to the variety of video games on delay in South Australia and Western Australia and Victoria can be unaffected, in accordance with the sources.

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