IOC negotiates Australian Olympic broadcast deal

Worldwide Olympics Committee (IOC) deal makers will spend two days in Sydney this week assembly with the nation’s largest industrial tv networks about broadcasting the following group of occasions, together with the Brisbane 2032 Video games.

Media sources, who spoke on the situation of anonymity, mentioned executives at 9 Leisure Co, Seven West Media and Paramount had preparations to fulfill with two key stakeholders from the IOC. The possible deal would come with the Paris 2024 Olympics, the Los Angeles 2028 Olympics and the 2032 Olympics in Brisbane, in addition to the Winter Olympic Video games over this era.

Patty Mills embraces teammate Joe Ingles on the Tokyo 2020 Olympics.Credit score:AP

9, Seven and Paramount predict to host the executives, together with Anne-Sophie Voumard, the president of broadcast and media rights for IOC tv and advertising and marketing providers, for lunch or dinner, the sources mentioned, in addition to conduct shows. No binding or non-binding provides for the rights are anticipated to be made this week. 9, Seven and Paramount declined to remark.

Seven and 9 have been joint broadcasters of the 1956 Olympic Video games in Melbourne, which was the primary to be televised in Australia. Since then, Seven has been the preeminent broadcaster, televising occasions within the Nineteen Seventies, 80s, and 90s. Seven briefly misplaced the rights from 2010 to 2014 to rival broadcasters 9 (the proprietor of this masthead), Community Ten (now owned by Paramount) and Foxtel earlier than signing a deal from 2016 to 2020.

9, which flew Immediately Present host Karl Stefanovic to Switzerland for a pitch for the rights in April, desires to safe the rights to all video games till 2032 in Brisbane. It’s unclear if Seven is excited by buying a bundle for a number of video games, or if it desires to purchase simply the Paris 2024 Video games and the Milan 2026 Winter Olympics. Sources near the talks advised Paramount will not be excited by securing a long-term deal given the media market is continually altering and audiences are more and more watching sports activities content material on-line.


Olympic Video games are normally a loss-making occasion for a tv community. In 2017, Seven wrote down the worth of the video games by $70 million (the unique deal was reported to be price $200 million). And, regardless of it breaking viewers information in 2021, the Tokyo 2020 Video games nonetheless led to a $50 million loss for the community.

The IOC is the final main sporting physique to try to safe a profitable broadcast deal from this market and the arrival of its key broadcast executives coincides with negotiations between Cricket Australia and the native tv and streaming networks for a brand new broadcast rights deal.

The Australian reported on Saturday the cricket bidders – 9, Seven West Media, Paramount (and its free-to-air community Ten) and Foxtel have been requested to resubmit bids for the cricket rights following a request from the sporting physique. The bids are due 5pm on Thursday, based on folks acquainted with the matter.

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