Coles ideas bumper Christmas because it hundreds up the aisles

Coles boss Steven Cain expects Australian properties to carry grander Christmas celebrations this 12 months, with the grocery large beefing up the vary of grocery store and liquor merchandise on its cabinets for the festive interval.

Regardless of rising cost-of-living pressures, Cain mentioned the grocery store expects shopper spending to extend year-on-year, including that the absence of COVID journey restrictions would see Australians extra inclined to host bigger gatherings.

Coles ambassador Curtis Stone and Coles CEO Steven Cain: the grocery store has unveiled new merchandise in its Christmas vary to focus on budget-conscious Australians.

“There [are] about 10 per cent of shoppers on the market who say they’re going to have a a lot greater Christmas than final 12 months by way of the variety of individuals coming to their home as a result of there’s extra mobility,” Cain mentioned on Thursday.

“There’s going to be much more journey to see family members and pals. So, that’s factor for us as a result of that’ll be entertaining at house.”

Coles has expanded its Christmas vary this 12 months by 27 per cent to 151 Coles-exclusive grocery store merchandise, together with a spread of over 25 merchandise for vegans, vegetarians and gluten-free customers.


With buyers tightening their belts, Coles has additionally locked within the worth of greater than 1,250 family staples, together with Beechwood Smoked half-leg and full-leg ham, till the top of January. Rival grocery store Woolworths additionally has a worth freeze in place on sure merchandise, although the scheme is predicted to finish in November.

Coles mentioned on Tuesday that it was sourcing extra Australian-made merchandise, akin to Christmas tree decorations and wrapping paper, to fill its cabinets, as a substitute of getting them from abroad suppliers.

Cain advised this masthead that inflation will stay elevated for the rest of the 12 months, earlier than starting to chill subsequent 12 months.

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